Shown here is the clock on the time machine from the movie “Back to the Future” set for the year 2015.Well here we are approaching that famous year. This year we are celebrating 20 years in the alternative health business. At Cumberland Business Incubator I was introduced to the concept of “Pivoting” which is the same as “to tweak”, as relating to a business offering. Our success today can be largely attributed to our willingness to constantly listen to our customers needs while adapting to the economic ebbs and tides of our area.
Twenty years ago we started as Natures Way Herb Shop on Peavine Road. Our business was retailing nutritional supplements and educating the public of their benefits. Delores was trained in Iridology which people found fascinating and helpful in finding a starting point for their natural health journey.
In 1997 Delores graduated from the somatic therapy program at Roane State and was licensed as a massage therapists. Inter the concept of “Pivot”. We changed our name to “Natures Way center for Alternative Health” while trying several locations around Crossville and Fairfield Glade to expand our business.
In 2001, I completed Reflexology School and became a Registered Certified Reflexologist. At that time we rented a building in Crossville with four treatment rooms and tried our hand at expanding with an alternative treatment center which in the long run did not work out.
In 2004 I completed the somatic therapy program at Roane State in Oak Ridge and became a licensed massage therapist. We move again next to a salon with three treatment rooms, a very nice space. In 2005 Delores and I were trained in Healing Arts Massage, a powerful system similar to Medical Massage, that combines 30 different massage modalities to create custom treatment sessions.
T.S. Eliot once wrote: “We shall not cease from exploration and the end of all our exploring will be to arrive where we first started and know the place for the first time”. I first heard this quote twenty five years ago, and I have found it to be very true in all areas of my life. In 2009 we returned to 3996 Peavine where it all started twenty years ago.
In 2011 we opened our second location inside the Fairfield Glade Community and Conference Center. Everyone there are so friendly and helpful. This site is very convenient for residents and vacationing guests and visitors. Our treatment room is in the pool area where there is a sauna, whirlpool, and lap pool. With massage available right there, its a perfect place to relax and rejuvenate!
2014 has been an incredible year, with the help of many others, we realized our long-time vision of an alternative health community with our first Well By Nature Health Expo. In January of 2015 we will open our third location at Uplands Village in Pleasant Hill. We are looking forward to wonderful happenings in 2015 such as the development of Well By Nature Healthy Community, a continuation of the beautiful energy we all experienced at the expo.
I firmly believe that if you have a heart to help others and never quit, there is no limit to what you can accomplish. Thanks to all the amazing people who have shown support over the last twenty years. Happy New Year